In their new book Why We Want You to Be Rich, Donald J. Trump and Robert T. Kiyosaki discuss the 90/10 Rule, a simple principle that can get you started on the road to riches today.
What is the 90/10 Rule? Here’s your chance to find out now from two incredibly successful men.
Robert T. Kiyosaki’s Advice on the 90/10 Rule . . .
The 90/10 Rule of Money is something that my rich dad taught me about. I have written about it in Rich Dad, Poor Dad and my other books.
Simply put, in the game of money and the game of life too, 10 percent of the players win 90 percent of the money. For example, in golf, 10 percent of all professional players win 90 percent of the money, and 90 percent of the professional players split the remaining 10 percent.
The 90/10 Rule has served as a trusty rule of thumb in my life. It has helped me identify the things I can do to maximize my success and wealth. And I know it can help you too.
For example, one of the reasons I have not taken up the game of golf as a profession is simply because I do not think I could be in the top 10 percent. Not only do I believe I don’t have the talent, I do not have the desire. However, when I decided to write Rich Dad, Poor Dad, I was not only pretty certain my book could do very well. I knew the book could be extremely successful. I wanted to teach my ideas about success, and I wanted the book to win.
I was right. As an author, I am now in the top 10 percent. In fact, Rich Dad, Poor Dad has been touted as the third longest-running best seller on the New York Times bestseller list. And now our new book, Why We Want You to Be Rich, has done very well too.
So if you want to boost your earning potential to new heights, stay fixed on that 10 percent where you can maximize your earning potential. And leave those other pursuits to other people.
And Donald J. Trump’s Advice . . .
I’ve known about the 90/10 Ratio for a long time, but Robert gives us all a good reminder about it.
Pretty soon, if we don’t start paying attention, it could reach the 95/05 ratio, or even 99/01, with 1 percent of the people owning 99 percent of the nation’s assets.
Winners shouldn’t let that happen, and I hope that includes you. How can you tap into the power of that 90/10 principle? It’s important to have dreams.
“A man’s reach should exceed his grasp,” as Robert Browning said. That’s what keeps us going.
I like to say, “If your reality begins with your dreams, your dreams will become your reality.”
Why is that? Because to think otherwise leaves us at the level of mere survival, which is not what most people want. Did you ever hear a young person say that he or she hoped to become a bum someday? I haven’t either.
Usually young people say that they want to be the president, an astronaut, a fireman or a doctor. Those are demanding and sometimes heroic professions and young people have the dreams and aspirations to match them.
Another way to get the rule working for you is to remain young at heart - to aim high and have the enthusiasm and the plans to achieve what you are aiming for.
Don’t hesitate to have wild dreams. They are so much better than having no dreams at all. Pay attention to your dreams, then focus on what it’s going to take to achieve them.
December 16th, 2007
Posted by
Coldie |
Books, Success |
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The face of business in Asia is changing faster than one can blink an eye. Asian companies that use to be back-end workhorses, manufacting consumer goods cheaply for Western companies, are slowly realizing the benfits of branding.
In a market where competition implies slashing prices on their unbranded products, Asian businesses are slowly becoming more attentive to the power of branding in capturing comsumers and returning larger profits on their investments. Firms are realizing that whereas they were wearing themselves down on razor-thin margins to compete with the next supplier, they could increase returns by investing in their brands. This, then, is the shift in thinking that is pushing boardrooms in Asia towards creating strong brands to differentiate themselves and consequently realize greater profits. Branding investment that must be preceived as such and is required to deliver shareholder value.
Most Asian firms, however, still view branding as advertising or logo design. If firms are to benfit from branding, they must recognize that it impacts the entire business - the structure, goals, attitude and the very outlook of those in the boardroom. Managers will need to see branding not as an appendage to the ongoing business, but rather as an infusion which seeps through the very spirit of the organization, as a healthy return on investment (ROI). In fact, it will require a shift in focus and priority for every functional aspect of the organization aligned around multiple customer touch points.
Asia is still one of the world’s biggest providers of commodity products. At the same time, Asian manufacturers mostly produce for other companies and the majority of these products are therefore non-branded. In other words, these are volume products without strong brand identities. The largest part of the financial value is captured by the manufacturers’ customers - the next player in the value chain - primarily driven by strong brand strategies and successfully planned and executed marketing programs.
Reasons for lack of strong brands in Asia
Many reputed global brand surveys have found that only four of the top brands originate in Asia. Three classic brands come from Japan and a fast-growing ambitious brand comes from South Korea: Sony, Honda, Toyota and Samsung. But given the size and volume of Asian business today, it is evident that Asia could build many more prominent brands and capture more financial value from better price premiums and customer loyalty.
There are many reasons why Asian compaines have not fostered many global brands until now. The appreciation of branding as a strategic concept can be influenced by such reasons as:
The diversification of business spanning many industries with limited overlap and synergies has been a major impediment to building brands in Asia. The prevalent mindset in Asia is based on trading, rather than branding, and the generation of revenues, rather than profits. But it is hard to create a relevant, clear and differentiated brand strategy, and build a corporate brand which encompasses all areas, when a business has its hands dipped in every pie.
Another important reason for the lack of strong brands can be found in the prevalent business structure within Asia, which consists of many small and often family-owned business - with diversified business interests as illustrated before. The management prespective would favor short-term business wins against brand strategies which require more resources and long-term perspectives.
The implications of IP protection in Asia have been a major barrier against building brands. In their own backyards, many Asian companies face rampant counterfeiting and law enforcement gets better in the region, it may be a hurdle that prevents a deeper appreciation and respect for intangible asset management in the Asia boardroom.
But one reason, more than any other mentioned above, that influences the creation of strong brands is the mindset of the boardroom and CEO. Branding is a boardroom discipline and successful brands can be built only when the boardroom, led by the chairman and the CEO, understands, appreciates and commits to treating branding as a strategic discipline and devotes the resources at the company’s disposal to support the brands in a continuous manner.
Asian Brand Strategy: How Asia Builds Strong Brands
By Martin Roll
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December 12th, 2007
Posted by
Coldie |
Books, Marketing |
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The Monk Who Sold His Ferrari - by Robin S. Sharma
This eloquent didactic fable genre is about a high flying New York lawyer who is destroying himself through obsession for work, debauched living and losing sight of his core values. It is a fable about fulfilling your dreams and reaching your destiny. The lawyer is told to give up law or give up life. He chooses time out to rekindle his lost spirit and endures a hard journey into a mystical valley in the Himalayas where he meets the Sages of Sivana. There he learns the seven timeless virtues of enlightened living. The story is told in a dialogue between the principle lawyer and vigour. Robin Sharma, is a gifted speaker, coach and teacher and his talent is fully evident in this book. No wonder that it has a testimonial by Paulo Coelho in which he says it is a “captivating book that teaches as it delights”.
The Alchemist - by Paulo Coelho
The Alchemist, written in 1988 in Spanish, is an inspirational and eloquent fable of simple truths about life. It is an early book in the modern genre of fable writing. It ia a highly acclaimed story about Santiago an Andalusian shepherd boy who dreams of a distant treasure. He sells his sheep, leaves Spain to literally follow his dream, to Egyptain pyramids. Along the way he meets many spiritual guides and learns about the mystery of alchemy. In the desert he meet the alchemist and the combination brings Santiago to self-understanding and spiritual enlightenment the very soul of an alchemist. What start out as a journey to find worldly goods turns into a discovery of the treasures found within. Over 43 million copies of the Alchemist have been sold and it is a must read for anyone on the path to awakening the heart and living in the moment. Paulo Coelho has subsequently written many other best best sellers.
November 15th, 2007
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Coldie |
Books, Review |
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SEO Book by Aaron Wall is an amazing book on Search Engine Optimization. I have purchased this book & It is really worth it’s price. The SEO Book has been the more popular & trusted than Matt Cutt’s (Google’s Engineer) blog & the proof is shown here.
Do you Spend $500.00 an hour on Search Engine Optimization???
Search Engines is really the most amazing source of free traffic for any site & the traffic just keeps in coming every day again & again, Once your site is Optimized for the correct keywords on Google.
SEO Book Content Reviewed
Introduction : In this chapter Aaron speaks extensively on how he came into the SEO arena & various technical information relating to the domain purchases, hosting, personal experiences & also introduces concepts like Keyword selection, on page optimization, link building etc.
Chapter 1 & 2: This chapters covers some basic components that form parts of a search engine like index & also deals with some search engine algorithms. Important components like the Search engine spam & insight’s on selecting appropriate domain name for higher ranking on search engines.
Chapter 3: General Internet Topics - This chapter is dedicated to all the personal trick’s that Aaron has learnt over the years to bring in more traffic to your site which includes niche selection, tagging search results, emphasis on quality content, sales letters, Usage of flash & other monetization methods.
Chapter 4: Writing for Search Engines - This focuses on Keywords, Keyword density, tools for Keyword research. Much on the emphasis is placed on the Title tags in this chapter which even includes explaining the use of the keywords in the title tags.
Chapter 5: Directories and Communities - This chapter has extensive discussion on Web Directories and how they help in link building. Some more insights on no-follow links, niche directories & how to get quality inbound links.
Chapter 6: Search Engines - This chapter explains various search engines starting from Google, Yahoo to MSN etc in detail. Also explaining the Google Sandbox concept. Datacenters, PageRank (PR) & also covers Latent Semantic Indexing (LSI). The concept of supplemental indexed is explained really well in this chapter. Some other key concepts also included are Duplicate content, Google Hijacking etc. Then Aaron also explains the Yahoo search model. Yahoo indexing & how Yahoo deals with spam & also how to get ranked on MSN.
Chapter 7: Link Building - This chapter explains the essence of link building & how your site will rank for some really competitive terms. Analysis of links coming from various sources also Exchanging links & Methods to request reciprocal link building. The most amazing resource I found is the “Finding Niche Link Sources” in this chapter. Brief info on software’s available on link building & also provides a good resource on Article marketing techniques as part of the link building exercise.
Chapter 8: Viral Marketing & the Social Web - In this chapter Aaron talks in-depth on Viral marketing & how it has become one of the best link building methods, the most interesting read is huge amount of info on Link Baiting. The site also explains how not to spam the social media sites.
Chapter 9: Monitoring Results - This chapter describes most hyped techniques that do not work now in link building & gets your sites penalized in the process.
Chapter 10: Pay-Per-Click - This chapter explains all the concepts of the PPC markets. It covers Google Adwords & YSM marketing techniques in detail.
Chapter 11: Hiring a Search Engine Optimizer - In this chapter Aaron tries to be very modest & after reading all the chapters, If you still feel that you need to hire an SEO, then Aaron says he will recommend someone to you. Aaron also goes in explains Doorway pages & IP cloaking. This chapter is a guide for you to decide how much to pay for an SEO & also various aspects in selecting an SEO firm.
Conclusion on SEO Book: Personally I really love & highly recommend this quality ebook. It can be used as a reference for practicing SEO on your site. I really don’t feel that spending $79 & also comes with a Money Back Guarantee also If you don’t like the book.
October 30th, 2007
Posted by
Coldie |
Books, Review, SEO |
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Good to Great: Why Some Companies Make the Leap… and Others Don’t by Jim Collins, is the greatest book about being great. Whenever I’m listening to a podcast and they ask the interviewee what they are reading, they always say “Good to Great”. So I picked it up and it was very interesting. The author, Jim Collins, led a five year research study to find out how companies make the leap from a “good” company to a “great” one. He comes up with some very interesting and surprising insights.
Top 6 pointers from Good to Great:
6. Don’t be afraid to make huge changes; don’t be stubborn in your ways.
5. The great companies encouraged a climate of truth, “you can’t handle the truth” was not an option, loud debates were thought to be beneficial.
4. The leaders in the study focused on getting the best people and then choosing a direction, not the other way around.
3. People are not your most important asset, the right people are. Finding the right person has more to do with character traits and innate capabilities rather than background, knowledge, or skill.
2. No matter how successful you are, if you don’t spend a majority of time with people you love or like, you won’t have a great life.
1. The CEOs who were able to sustain excellent growth were characterized by modesty, disliking of attention, giving away credit to others, and even shyness.
October 10th, 2007
Posted by
Coldie |
Books, Review |
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