D’zesire™ for Success

- Ability, Breaks, and Courage…

Is Your Site Fully Monetized?

I’m very happy with AdSense. Ever since I figured out the strategies to make the most of those ad units, I’ve been thrilled at the income I’ve been seeing. But as far as I’m concerned, revenues are a bit like chocolate.

You can never have too much.

That’s why I also use affiliate networks. And I use them to take commissions when I promote other people’s products.

If you’re not using affiliate networks, then you’re missing out on a very valuable way of monetizing your website.

There is one important rule that you have to keep in mind when you get involved in affiliate work though, and it’s particularly important for AdSense publishers.

You have to believe in the product.

This is important whenever you’re recommending a sale, but when you’re telling your regular users to go out and buy something, it’s vital. Your users come back to your site because they trust you. If they buy a bad product because you recommended it, you’ll lose that trust, and with it will go your sales, your traffic and your AdSense revenues.

The flipside of that though is that because people trust you, they’re more likely to buy a product you recommend.

If you write a blog about photography and in one post you recommend an ebook that teaches people to take better digital images, you can expect many of your users to take your advice. A recommendation is always a lot more powerful when it comes from someone the user knows and reads regularly.

Of course, if someone clicks on an affiliate link, they’re not clicking an ad, so here’s the trick…

You market the page with the affiliate link separately.

Sounds simple, right? And yet so many people forget to do it. They put an affiliate link on their site and pitch it to their regular traffic. But when you’ve got something new on your site, new people are going to want to know about it.

Instead of building the usual long sales letter, you could bring new users to an article on your site that includes both the affiliate link and AdSense ads. Only a small fraction of those people will buy the product but many of those who don’t will use the ads to click away.

You’ll have a chance to find more traffic and two ways of making money from the same page. Perfect!

August 28th, 2007 Posted by Coldie | Articles, Blogging, Leverage, Money, Review, Wealth Creation | no comments

Getting Started With Real Estate Investing

One of the best ways to get started with building your own personal wealth-building system is by investing in real estate. Becoming a real estate investor is a daunting task, but one that will, if operated efficiently, pay dividends forever.

How does one start with the business of real estate investing? Let’s look at plans to get started buying and selling real estate property:

Plug into your local real estate investors association. Most medium to large communities have a real estate club where other real estate investors attend regular meetings. These are other investors with the same goals and dreams as you.

People gathered together with the like minds creates a social atmosphere that motivates new investors to take action. Club members share ideas with other members, discussing what works and what does not work in real estate investing.

Before actually buying any investment properties, beginning real estate investors should begin to put their organizations together by outlining a specific business plan. The plan should go over every step in the purchase of a property, from the marketing strategies on through the sale or leasing of a property.

In the beginning it is important to decide what types of properties to focus on. If you wish to buy rental properties, then focus on those. If flipping houses is in your plans, then concentrate on those types of properties. This is important because it allows the new investor to become a specialist within that area. Becoming a specialist leads to fewer costly mistakes.

Begin to get together a group of contractors and sub-contractors who you can trust to work within your new system and according to your business plans and your budget.

If you will be working with “fixer-upper” houses, line up a plumber and an a electrician, as well as heating and air-conditioning experts. Better yet, find a reliable “handyman” who is capable of doing many of the jobs needed in fixing up houses.

Find a real estate agent that understands property investors and their needs and is willing to work with you on a continuing basis. An agent gives you access to property information, including the Multiple Listing Service. An agent who understands real estate investing can also find you good deals within your specific market.

Time is always a key factor in real estate investing, so always look to ways “turn” a property in the least amount of time. A property that remains unsold or not rented is eating up profits every day it in your possession. Learn to cut the losses on properties that fail to meet their profit potential.

Every beginning real estate investor will make mistakes that cut into potential profits. It is imperative to recognize these mistakes and correct them before they can cripple the business.

In the end, the investor who runs their business in the most efficient ways will profit, succeed, and grow in real estate investing.

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August 26th, 2007 Posted by Coldie | Investments, Leverage, Personal Finance, Real Estate, Wealth Creation | no comments

Buying a house - the law and you

law.jpgThe legal process of buying a house may seem hopelessly confusing, and one might be tempted to leave everything to his or her lawyer. However, in current property frenzy, where haste is preferred to caution, there is a danger that key information could be overlooked. So having some knowledge of potential pitfalls yourself would help in preventing a potential legal headache. What are some of things to look out for?

What to look in the title

Assuming you have already decided on the property, two main things to look out for are who owns the property and the ‘qualities’ of the property. according to Mr Andrew Chua, an advocator and solicitor from legal firm Andrew Chua & Co, whose practice includes property litigation and conveyancing.

The first thing to look at the full title search of the property. You could ask for it from the vendor’s housing agent or the owner. Alternatively, you can ask your lawyer to do a little search using the law firm’s facilities, if the owner does not produce it. From this, you can tell:

  • The name of proprietor(s). If you are about to issue a cheque to buy the Option to Purchase, you will need to know that the cheque will be issued to the proprietor and not someone else.
  • Property qulities - for example, whether it is freehold or leasehold, and how many years are remaining on the lease if it is the latter. Also, whether the land or floor area is as big as the agent or vendor told you.

What to look out for in the Option

Most decisions to buy a property result in the vendor selling to the buyer an option to purchase the property in question. The sum of money (usually 1 per cent of the purchase price) paid by the buyer to the vendor is commonly referred to as the option money. If you intend to pay the option money to the vendor, you should get a draft of Option to Purchase for your lawyer to look at it first.

Apart from the question of price, there are other important terms that you lawyer would look at in the draft Option. For example:

  • Whether the terms of the option are usual - are there any unusual or unreasonable terms? So if the draft option (which is typically 1 per cent of purchase price) requires provides for a payment of say 2 per cent of the purchase price, the lawyer could bring this unusual stipulation to his client. Or if the draft Option requires completion  in say 4 weeks (instead to the usual 8 to 12 weeks) the lawyer could request that the Option to be amended to a longer completion period to accommodate the processing of  CPF and/or loan application, for example.
  • Whether the property is sold with or without vacant possession, or subject to existing tenancy. If it is subject to an existing tenancy (i.e., if the property is being rented out), what are the terms of the tenancy? The lawyer could highlight to you if there is an “option to renew” clause in the tenancy agreement, and the terms of the renewal. There is also the question of rent to look at. These are some of the things a buyer needs take note of before he decides to buy the Option, or he might be saddled with the burden of the tenancy.
  • The period for the exercising of the option, and the period of time to the completion of the sale and purchase agreement. Why is this information needed? The option period is usually two weeks from the date the option is granted. The buyer may need to take some form of financing or make arrangements to have monies available to pay the balance of the deposit to exercise the Option.

Will he be using his CPF monies or does he need to borrow from a bank?

In the case of banks, application must be made to the bank for financing. The bank would need some time to assess the application, do valuation of the property, and, if the loan is agreed to, they have to appoint lawyers to prepare the mortgage and other legal documents.

  • Whether the balance of the deposit to be paid upon exercising of the option is to be released to the vendor; or whether the vendor’s solicitors should hold the monies as stakeholders pending completion. If the property is mortgaged, the lawyer could advise and request that the balance of the deposit should be paid to vendor’s solicitors as stakeholders.

“If the vendor refuses the prudent buyer’s lawyer would ask for evidence that the remaining (say 95 per cent of) the purchase price is more than enough to discharge the vendor’s mortgage on the property,” explained Mr Chua. 

“If the property is mortgaged and if the outstanding balance owed to the bank is more than 95 per cent of the purchase price, the bank has the right to insist on full satisfaction of the outstanding loan before it agrees to discharge the mortgage. Thus in some cases, the deposit (less option money) is paid to the vendor’s solicitors who could use it to satisfy the outstanding loan,” he added.

  • Whether the usual warranties are in the Option - that the title is to be properly deduced (traced, established), and that the property is subject to satisfactory replies to legal requisition, which is a set of inquiries to governmental departments. For example, the property should have been built according to government approvals - it must have the permission of the Urban Redevelopment Authority chief planner. If the property is adversly affected by the government’s plans to build roads or drains, is the buyer able to rescind the contract?

Exercise of option and Completion

Once the option is exercised, it becomes a sale and purchase agreement and both the seller and buyer are legally bound by the contract.

Completion is the term used when the buyer pays the vendor the balance of the purchase price in full, in exchange for the vendor’s delivery of the legal title (including the discharge of mortgage, if applicable) and transfer forms signed to the vendor. It is usually carried out 8 to 10 weeks after the exercise of the option. The period before completion enables the buyer’s lawyers to carry out searches on the vendor. These searches include bankruptcy, winding up, or judicial management searches. If the vendor is an idividual, a bankruptcy search will be made to determine that there is no trace of bankruptcy. A person who is bankrupt has no legal right to transfer his property.

Choosing a lawyer

It is important to know what to look out for in the legal process, but it is equally important to choose the right lawyer, Mr Chua advised that buyer should look for lawyers who are familiar with this area of the law.

 You should also make an appointment to talk to and see if you are comfortable with the lawyer. “By talking to the lawyer, you should be able to tell if he knows what he is doing,” said Mr Chua. Both of you also need to be able to communicate well with each other, especially if you are a first-time home buyer.

Option to Purchase

The Option to Purchase is the right to first rejection. It is effectively a right granted by the vendor to the buyer only, to decide within the option period whether he or she wished to purchase the property on the terms of the option. Before you reject it, nobody has the right to buy the property. The option is usually sold at a price equivalent to one per cent of the purchase price.

Expiry date of the option. Every option has an expiry date - common practice is two weeks from the date of the option. If the buyer wants to buy the property, he has to exercise the option before the expiry date or his option money is forfeited. If he exercises the option, then the option money is the usual contract would be counted as part of the deposit.

Restriction of foreign ownership of land.

Under the Restriction Property Act, landed properties such as bungalows, semi-detached and terrace houses can only be purchased by Singaporeans. Non-citizens, including permanent residents, are not allowed to buy landed property unless they have the approval of the Land Dealings (Approval) Unit.

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August 19th, 2007 Posted by Coldie | Investments, Law, Leverage, Personal Finance, Real Estate, Wealth Creation | no comments

Dissecting the Mortgage Issue

There are some definite steps that a prospective buyer can take to find the right property loan.

photo_home.jpgThe economy is healthy, you have a stable job and a pay rise. Now, you want to buy a property. Well, this is the easy part. The not-so-easy part involves financing your purchase - first of all, how to find the right mortgage loan?

A mortgage loan is a loan that is secured against a property as a collateral, which means that if you cannot keep up with the loan repayments, you might end up losing your property. Hence, before taking up a loan, a question to ask yourself is: how much can I afford?

Singapore’s Association of Banks, which has published a guide on home loans for would-be home buyer, advocates that  generally your total monthly long-term debt payments should be less than 35 per cent of your gross monthly income. Buying a home does not merely entail the servicing of a housing loan - one has to pay other regular fee such as fire and mortgage insurance, property tax and maintenance or conservancy fees, not forgetting your other bills and loan payments.

At the outset, you should also consider consider costs such as renovation fees, legal fees, stamp duty, as well as the houing agent’s commission, if necessary.

Home buyers are now allowed to borrow up to 90 per cent of a property’s purchase price, with 5 per cent of the down payment coming from the CPF account and the balance in cash.

 However, remember that taking a larger loan means that you will have to pay more in total interest, and the interest rate itself may be higher. For example, the interest rates for 90 per cent or more financing are typically higher than rates for 80 per cent financing. Many prefer to take a smaller loan amount or one with shorter loan tenure to keep the total interest minimal. “Calculate the ratio of the total interest you will have to pay against the principal amount and you would be surprise!” said home owner Mr Vincent Ng.

Finding  The Loan That Is Best For You

Ask the bank explain the features of different loan packages before choosing the one that meets your needs.

Fixed/Floating Rate

There are two main types of interest rates in the market - the fixed rate and the floating rate. With a fixed rate loan, the interest rate will remain the same for the first few years. This is desirable if the rate is low when you get the loan, or if you want more security. However, you may lose out if the market rates fall below your fixed interest rate.

For floating rate loans, rates are periodically adjusted based on factors decided by the bank, or a market benchmark like the Singapore interbank offered rate (Sibor) or Singapore swap offer rate. These loans are more volatile - market rates could fluctuate or rise significantly in a relatively short period of time. However, some prefer loans that are pegged to Sibor or other benchmark rates as they are more transparent.

Another option is the hybrid or blended-rate loan, which is a mix of the two.

Banks are required to inform you 30 days in advance when they intend to change their terms and conditions, reference rates, fees or charges.

Effective interest rate

When you look at the interest rate, be sure to consider the effective interest rate (EIR) in annualised terms, which you will have to pay throughout the loan. The lower the EIR, the lower the total amount of interest you end up paying over the entire loan period. The EIR is usually higher than the rate advertised by banks, as the latter usually applies only for the first few years when promotional rates are charged.

Loan period and early repayment

Another aspect to be considered is the length of a loan period. The typical loan term is about 25 to 35 years, or before you reach the age of 65, whichever is earlier. Of course, the sooner you repay the loan, the less interest you incur. Some people, like those who are buying properties for investment purposes, may plan to sell their property soon. Hence, home buyers should find out how long the lock-in or loan commitment period is.

If you planning to repay the loan earlier, you might want to take up one that either has no lock-in period, or lower fees and penalties for full or partial repayment before the time set by the bank. Some loans allow you to change the monthly repayment amount - check if there are any fees charged when you do so.

Businessman Mr. Robert Ong chose a fixed-rate loan with no lock-in period as he had bought an old apartment for investment purposes and wanted to avoid any penalties for repaying the loan early. “Because of the booming market, if the opportunity arises or if the property is offered en bloc, I will sell,” he said. The extras like free fire insurance were the same, but the interest rate for the first three years is about 0.5 per cent higher, he added.

The extras

The bank may offer perks such as free fire insurance, free valuation or legal fee subsidies. You should check which extras are offered and how much subsidy is given before making your choice. However, do note that you may have to reimburse these extras should you pay off your loan before the lock-in period.

Refinancing options

You should also chech for better offers every few years, especially after the lock-in period. If you intend to refinance, check first if there are any fees or penalties involved in canceling your loan or switching to a better loan package - whether within the same bank (which is called conversion) or with another bank. If you want greater flexibility, you can obtain a loan with lower or no conversion fees. Be sure you understand the new package fully before committing to it.

Mr. Robert Ong’s brother, David, recently restructured his seven-year-old home loan with his existing foreign bank. He explained that he had enjoyed special rates for the first three years, which was raised to a “high rate” before the bank offered to restructure the loan to be in line with the rates offered by other banks.

“If I go to other banks, I will have to go through the legal process and valuation all over again, something which is not required if i stick to the same bank,” said David. Althrough other bank might provide legal subsidies, he added, it would still be cumbersome. He was charged an administrative fee of about $300 for the restructuring process.

Using CPF to pay off your loan

If you are taking a bank loan, the CPF withdrawal limit is currently 126 per cent of your home price valuation, and this limit will decrease to 120 per cent of the valuation from next year. If your total payment including interest is more than that, you will need to pay excess in cash.

Also note that when you grow older, a smaller percentage of your monthly CPF contribution will be allocated to the ordinary account, thus your ordinary account may not have enough to make the monthly mortgage payments.

A survery commissioned by life insurance company Manulife a few months ago indicated that as many Singaporeans were seriously underestimating their longevity after retirement, most were insufficiently prepared for the financial aspects of retired life. Some 81 per cent of respondents said they were concerned about rising healthcare costs, inflation and living expenses during retirement. Hence, it would be prudent to pay off your mortgage loan before retirement to ensure enough money is set aside for your golden years, whether in your CPF or savings account.

If you are still unsure about which mortgage loan to take after looking various features of different mortgage loans, it may be useful to approach a financial advisor or mortgage consultant.

When you have found the right mortgage loan and settled on it, be sure to keep up with payments promptly . . . otherwise, the bank is sure to charge overdue interest!

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August 11th, 2007 Posted by Coldie | Investments, Leverage, Personal Finance, Real Estate, Wealth Creation | no comments

Which Affiliate Program?

There are literally millions of affiliate programs available for you to represent. No matter how defined or targeted your niche is, you will have many products to choose from. How will you know which ones will make you money or which ones will be a total flop?

I want to share with you one simple principle that you can use when choosing your affiliate programs. If you adhere to this principle, your advertising and marketing will direct and encourage your customers to buy from you. If you neglect this principle, your marketing and advertising will not be as effective and your bottom line will be less than it could be.

What’s the principle? Let me describe it for you with a story…

Once upon a time, in a not so far away place, lived a man named Bill who loved to surf. This was long before the internet, and the surfing was done in the ocean, not on a computer! This was also before Bill was married and long before having children.

To support his surfing habit, Bill would worked at night as a food server at a sit down Texas restaurant. Bill made lots of money working as a waiter, because of one thing…

Here is the principle for you to remember…

Bill made lots of money as a waiter because he LOVED the food that he was selling. Yes, that’s right, he LOVED the food. He loved the food at this particular restaurant, for we all know that not all restaurants are created equal, so much, that the people he served would always buy more. They would buy more appetizers, more drinks, more desserts and even more food to take home – because Bill told them honestly how much they would like it. Bigger checks equaled bigger tips, which equaled more money for Bill to use to buy another surf board.

And so it is for us today. If you are really trying to market and advertise a particular product, you’ve got to like it yourself. And if you LOVE it, so much the better! It’s easier to convince people to buy something when you truly believe they will benefit.

Of course, there are other reasons in picking which affiliate products to sell. Questions like… Is it selling for others? What percentage of sales are done with referrals? What is the commission? Do I like the sales page?

But that is not today’s topic. Today’s main point is simply this… “Do I like the product myself?” Can I share this product with another person, looking them in the eye or not, and honestly tell them it is a good thing? If you can answer YES, you’ll be one step closer to closing your next sale.

Now hop into where FUN is!

Click To Register With A Social Network That Pays Lifetime Commissions!

August 2nd, 2007 Posted by Coldie | Internet Business, Leverage, Net-Preneurship, Wealth Creation | no comments